Augmenting customer loyalty through customer experience management in the banking industry
Purpose The purpose of this paper is to analyse and evaluate the effect of customer experience management (virtual interaction, physical interaction and service interaction) on customer loyalty in the banking industry. Design/methodology/approach...
Enregistré dans:
| Auteur principal: | |
|---|---|
| Format: | Article |
| Langue: | English |
| Publié: |
University of Economics Ho Chi Minh City
2023
|
| Accès en ligne: | https://www.emerald.com/insight/content/doi/10.1108/JABES-01-2020-0007/full/html https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/115450 |
| Tags: |
Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
|
| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
|---|
Soyez le premier à ajouter un commentaire!