Augmenting customer loyalty through customer experience management in the banking industry
Purpose The purpose of this paper is to analyse and evaluate the effect of customer experience management (virtual interaction, physical interaction and service interaction) on customer loyalty in the banking industry. Design/methodology/approach...
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| פורמט: | Bài viết |
| שפה: | English |
| יצא לאור: |
University of Economics Ho Chi Minh City
2023
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| גישה מקוונת: | https://www.emerald.com/insight/content/doi/10.1108/JABES-01-2020-0007/full/html https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/115450 |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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