Motivations of guests contributing sWOM on social media: a case in Vietnam

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Motivations of guests contributing sWOM on social media: a case in Vietnam

Purpose This paper examines whether guests contribute sWOM (social word of mouth) on different SNSs (social networking sites) regarding various personal motivations. SNSs have changed the way guests eat and experience their food and dishes. Marketing managers have effectively targeted...

Disgrifiad llawn

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awduron:	Thanh, Ha Le Thi, Thu, Vo Thanh
Fformat:	Erthygl
Iaith:	English
Cyhoeddwyd:	University of Economics Ho Chi Minh City 2023
Mynediad Ar-lein:	https://www.emerald.com/insight/content/doi/10.1108/JABES-05-2020-0055/full/html https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/115465
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Thư viện Trường Đại học Đà Lạt

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