Motivations of guests contributing sWOM on social media: a case in Vietnam

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Motivations of guests contributing sWOM on social media: a case in Vietnam

Purpose This paper examines whether guests contribute sWOM (social word of mouth) on different SNSs (social networking sites) regarding various personal motivations. SNSs have changed the way guests eat and experience their food and dishes. Marketing managers have effectively targeted...

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書誌詳細
主要な著者:	Thanh, Ha Le Thi, Thu, Vo Thanh
フォーマット:	論文
言語:	English
出版事項:	University of Economics Ho Chi Minh City 2023
オンライン･アクセス:	https://www.emerald.com/insight/content/doi/10.1108/JABES-05-2020-0055/full/html https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/115465
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Thư viện lưu trữ:	Thư viện Trường Đại học Đà Lạt

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