Motivations of guests contributing sWOM on social media: a case in Vietnam

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Motivations of guests contributing sWOM on social media: a case in Vietnam

Purpose This paper examines whether guests contribute sWOM (social word of mouth) on different SNSs (social networking sites) regarding various personal motivations. SNSs have changed the way guests eat and experience their food and dishes. Marketing managers have effectively targeted...

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Bibliografske podrobnosti
Những tác giả chính:	Thanh, Ha Le Thi, Thu, Vo Thanh
Format:	Bài viết
Jezik:	English
Izdano:	University of Economics Ho Chi Minh City 2023
Online dostop:	https://www.emerald.com/insight/content/doi/10.1108/JABES-05-2020-0055/full/html https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/115465
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