Motivations of guests contributing sWOM on social media: a case in Vietnam

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Motivations of guests contributing sWOM on social media: a case in Vietnam

Purpose This paper examines whether guests contribute sWOM (social word of mouth) on different SNSs (social networking sites) regarding various personal motivations. SNSs have changed the way guests eat and experience their food and dishes. Marketing managers have effectively targeted...

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Detaylı Bibliyografya
Asıl Yazarlar:	Thanh, Ha Le Thi, Thu, Vo Thanh
Materyal Türü:	Makale
Dil:	English
Baskı/Yayın Bilgisi:	University of Economics Ho Chi Minh City 2023
Online Erişim:	https://www.emerald.com/insight/content/doi/10.1108/JABES-05-2020-0055/full/html https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/115465
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

Thư viện lưu trữ:	Thư viện Trường Đại học Đà Lạt

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