The relationships between big-five personality traits and the choice of luxury product attributes by Vietnamese consumers

This study tests and discusses the relationships between personality traits in the Big-Five Model and consumers’ choice of luxury attributes (CLA) associated with branded products in Vietnam. A total of 500 adult consumers are interviewed by a self-administrated questionnaire in three cities in Viet...

Mô tả đầy đủ

Đã lưu trong:
Chi tiết về thư mục
Tác giả chính: Ho, Huy Tuu
Định dạng: Bài viết
Ngôn ngữ:English
Được phát hành: University of Economics Ho Chi Minh City 2023
Truy cập trực tuyến:http://jabes.ueh.edu.vn/Home/SearchArticle?article_Id=a099ff2c-d21f-4332-b91e-12dd11b3e146
http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/115554
Các nhãn: Thêm thẻ
Không có thẻ, Là người đầu tiên thẻ bản ghi này!
Thư viện lưu trữ: Thư viện Trường Đại học Đà Lạt
id oai:scholar.dlu.edu.vn:DLU123456789-115554
record_format dspace
spelling oai:scholar.dlu.edu.vn:DLU123456789-1155542023-03-08T03:57:05Z The relationships between big-five personality traits and the choice of luxury product attributes by Vietnamese consumers Ho, Huy Tuu This study tests and discusses the relationships between personality traits in the Big-Five Model and consumers’ choice of luxury attributes (CLA) associated with branded products in Vietnam. A total of 500 adult consumers are interviewed by a self-administrated questionnaire in three cities in Vietnam. Because 33 cases are eliminated for missing values, the data of 467 consumers are employed in this study. Structural equation modeling is also adopted to evaluate the reliability and validity of the constructs and test hypotheses. The results indicate that while extraversion, openness, and agreeableness have significantly positive effects, conscientiousness and neuroticism have significantly negative impacts on the choice of luxury attributes. Thus, Vietnamese consumers with different personality traits have different preferences toward luxury products. The extra value of the paper is to provide deeper insights into how and why each personality trait can link with the choice of luxury attributes. This paper, in addition, particularly stresses that consumers who register in extraversion, openness, and agreeableness are the target audience for luxury branded products in Vietnam. 2023-03-08T03:57:05Z 2023-03-08T03:57:05Z 2017 Article 2615-9112 http://jabes.ueh.edu.vn/Home/SearchArticle?article_Id=a099ff2c-d21f-4332-b91e-12dd11b3e146 http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/115554 10.24311/jabes/2017.24.3.01 en Journal of Asian Business and Economic Studies, Volume 24, Issue 03; p. 94-115 application/pdf University of Economics Ho Chi Minh City
institution Thư viện Trường Đại học Đà Lạt
collection Thư viện số
language English
description This study tests and discusses the relationships between personality traits in the Big-Five Model and consumers’ choice of luxury attributes (CLA) associated with branded products in Vietnam. A total of 500 adult consumers are interviewed by a self-administrated questionnaire in three cities in Vietnam. Because 33 cases are eliminated for missing values, the data of 467 consumers are employed in this study. Structural equation modeling is also adopted to evaluate the reliability and validity of the constructs and test hypotheses. The results indicate that while extraversion, openness, and agreeableness have significantly positive effects, conscientiousness and neuroticism have significantly negative impacts on the choice of luxury attributes. Thus, Vietnamese consumers with different personality traits have different preferences toward luxury products. The extra value of the paper is to provide deeper insights into how and why each personality trait can link with the choice of luxury attributes. This paper, in addition, particularly stresses that consumers who register in extraversion, openness, and agreeableness are the target audience for luxury branded products in Vietnam.
format Article
author Ho, Huy Tuu
spellingShingle Ho, Huy Tuu
The relationships between big-five personality traits and the choice of luxury product attributes by Vietnamese consumers
author_facet Ho, Huy Tuu
author_sort Ho, Huy Tuu
title The relationships between big-five personality traits and the choice of luxury product attributes by Vietnamese consumers
title_short The relationships between big-five personality traits and the choice of luxury product attributes by Vietnamese consumers
title_full The relationships between big-five personality traits and the choice of luxury product attributes by Vietnamese consumers
title_fullStr The relationships between big-five personality traits and the choice of luxury product attributes by Vietnamese consumers
title_full_unstemmed The relationships between big-five personality traits and the choice of luxury product attributes by Vietnamese consumers
title_sort relationships between big-five personality traits and the choice of luxury product attributes by vietnamese consumers
publisher University of Economics Ho Chi Minh City
publishDate 2023
url http://jabes.ueh.edu.vn/Home/SearchArticle?article_Id=a099ff2c-d21f-4332-b91e-12dd11b3e146
http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/115554
_version_ 1765278300650864640