The relationships between big-five personality traits and the choice of luxury product attributes by Vietnamese consumers

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The relationships between big-five personality traits and the choice of luxury product attributes by Vietnamese consumers

This study tests and discusses the relationships between personality traits in the Big-Five Model and consumers’ choice of luxury attributes (CLA) associated with branded products in Vietnam. A total of 500 adult consumers are interviewed by a self-administrated questionnaire in three cities in Viet...

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Chi tiết về thư mục
Tác giả chính:	Ho, Huy Tuu
Định dạng:	Bài viết
Ngôn ngữ:	English
Được phát hành:	University of Economics Ho Chi Minh City 2023
Truy cập trực tuyến:	http://jabes.ueh.edu.vn/Home/SearchArticle?article_Id=a099ff2c-d21f-4332-b91e-12dd11b3e146 http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/115554
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Thư viện lưu trữ:	Thư viện Trường Đại học Đà Lạt

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