Customer Relationship Management Systems Handbook

The concept of customer relationship management (CRM) has grown from the loosely defined methodology of using customer transactions for developing profiles on customers to the well-defined business process of using sophisticated tools and analytical processes for managing each customer on an individ...

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Hlavní autor: Sharp, Duane
Médium: Kniha
Jazyk:English
Vydáno: CRC Press 2009
On-line přístup:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/1382
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