Customer Relationship Management Systems Handbook

The concept of customer relationship management (CRM) has grown from the loosely defined methodology of using customer transactions for developing profiles on customers to the well-defined business process of using sophisticated tools and analytical processes for managing each customer on an individ...

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Detalhes bibliográficos
Autor principal: Sharp, Duane
Formato: Livro
Idioma:English
Publicado em: CRC Press 2009
Acesso em linha:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/1382
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