ENHANCING THE EFFICIENCY OF COMMUNICATION PROGRAMS FOR STUDENT ENROLLMENT AT UNIVERSITIES THROUGH RECIPIENT FEEDBACK (SURVEY OF STUDENTS AT DALAT UNIVERSITY IN 2021)

Researching recipient feedback is one of the important actions to enhance the quality of the communication process. This study was conducted to provide some solutions to improve the effectiveness of Dalat University’s enrollment communication process by analyzing student feedback. A survey was condu...

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Những tác giả chính:	La, Thuy Linh, Le, Phong Le
Định dạng:	Bài viết
Ngôn ngữ:	English
Được phát hành:	Trường Đại học Đà Lạt 2024
Những chủ đề:	Communication Feedback Public Relations Recipients Student University
Truy cập trực tuyến:	https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/256944 https://tckh.dlu.edu.vn/index.php/tckhdhdl/article/view/980
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id	oai:scholar.dlu.edu.vn:DLU123456789-256944
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spelling	oai:scholar.dlu.edu.vn:DLU123456789-2569442024-12-29T01:13:07Z ENHANCING THE EFFICIENCY OF COMMUNICATION PROGRAMS FOR STUDENT ENROLLMENT AT UNIVERSITIES THROUGH RECIPIENT FEEDBACK (SURVEY OF STUDENTS AT DALAT UNIVERSITY IN 2021) La, Thuy Linh Le, Phong Le Communication Feedback Public Relations Recipients Student University Researching recipient feedback is one of the important actions to enhance the quality of the communication process. This study was conducted to provide some solutions to improve the effectiveness of Dalat University’s enrollment communication process by analyzing student feedback. A survey was conducted in 2021 with a sample of 655 students from Dalat University. The results showed that students mainly knew about Dalat University through word of mouth and the Facebook channel, and that tuition fees, the benchmark, and geographical location were the main reasons students chose the university. In addition, most students showed an interest in receiving content in the form of short videos. The research results can be applied by the communication department of Dalat University and can contribute to the field of university communication research, which has not received much attention in Vietnam. 2024-12-29T00:39:32Z 2024-12-29T00:39:32Z 2023 Article 0866-787X https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/256944 https://tckh.dlu.edu.vn/index.php/tckhdhdl/article/view/980 10.37569/DalatUniversity.13.3.980(2023) en Dalat University Journal of Science, Volume 13, Issue 3; p.33-50 application/pdf Trường Đại học Đà Lạt
institution	Thư viện Trường Đại học Đà Lạt
collection	Thư viện số
language	English
topic	Communication Feedback Public Relations Recipients Student University
spellingShingle	Communication Feedback Public Relations Recipients Student University La, Thuy Linh Le, Phong Le ENHANCING THE EFFICIENCY OF COMMUNICATION PROGRAMS FOR STUDENT ENROLLMENT AT UNIVERSITIES THROUGH RECIPIENT FEEDBACK (SURVEY OF STUDENTS AT DALAT UNIVERSITY IN 2021)
description	Researching recipient feedback is one of the important actions to enhance the quality of the communication process. This study was conducted to provide some solutions to improve the effectiveness of Dalat University’s enrollment communication process by analyzing student feedback. A survey was conducted in 2021 with a sample of 655 students from Dalat University. The results showed that students mainly knew about Dalat University through word of mouth and the Facebook channel, and that tuition fees, the benchmark, and geographical location were the main reasons students chose the university. In addition, most students showed an interest in receiving content in the form of short videos. The research results can be applied by the communication department of Dalat University and can contribute to the field of university communication research, which has not received much attention in Vietnam.
format	Article
author	La, Thuy Linh Le, Phong Le
author_facet	La, Thuy Linh Le, Phong Le
author_sort	La, Thuy Linh
title	ENHANCING THE EFFICIENCY OF COMMUNICATION PROGRAMS FOR STUDENT ENROLLMENT AT UNIVERSITIES THROUGH RECIPIENT FEEDBACK (SURVEY OF STUDENTS AT DALAT UNIVERSITY IN 2021)
title_short	ENHANCING THE EFFICIENCY OF COMMUNICATION PROGRAMS FOR STUDENT ENROLLMENT AT UNIVERSITIES THROUGH RECIPIENT FEEDBACK (SURVEY OF STUDENTS AT DALAT UNIVERSITY IN 2021)
title_full	ENHANCING THE EFFICIENCY OF COMMUNICATION PROGRAMS FOR STUDENT ENROLLMENT AT UNIVERSITIES THROUGH RECIPIENT FEEDBACK (SURVEY OF STUDENTS AT DALAT UNIVERSITY IN 2021)
title_fullStr	ENHANCING THE EFFICIENCY OF COMMUNICATION PROGRAMS FOR STUDENT ENROLLMENT AT UNIVERSITIES THROUGH RECIPIENT FEEDBACK (SURVEY OF STUDENTS AT DALAT UNIVERSITY IN 2021)
title_full_unstemmed	ENHANCING THE EFFICIENCY OF COMMUNICATION PROGRAMS FOR STUDENT ENROLLMENT AT UNIVERSITIES THROUGH RECIPIENT FEEDBACK (SURVEY OF STUDENTS AT DALAT UNIVERSITY IN 2021)
title_sort	enhancing the efficiency of communication programs for student enrollment at universities through recipient feedback (survey of students at dalat university in 2021)
publisher	Trường Đại học Đà Lạt
publishDate	2024
url	https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/256944 https://tckh.dlu.edu.vn/index.php/tckhdhdl/article/view/980
_version_	1819788665381978112

ENHANCING THE EFFICIENCY OF COMMUNICATION PROGRAMS FOR STUDENT ENROLLMENT AT UNIVERSITIES THROUGH RECIPIENT FEEDBACK (SURVEY OF STUDENTS AT DALAT UNIVERSITY IN 2021)

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