A critical discourse analysis of Donald Trump’s identity construction in his posts on X (formerly Twitter) during his 2024 presidential campaign

The primary aim of this study is to analyze Donald Trump’s use of rhetorical strategies in his 2024 presidential campaign posts on X (formerly Twitter) to understand how he constructs and reinforces his political identity, appeals to his base, and engages with opposing political identities. This ana...

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Bibliographic Details
Main Author: Lê, Vũ Tường Vy
Other Authors: Ngô, Công Lem
Format: Thesis
Language:English
Published: Trường Đại học Đà Lạt 2025
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Online Access:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/290817
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Institutions: Thư viện Trường Đại học Đà Lạt
Description
Summary:The primary aim of this study is to analyze Donald Trump’s use of rhetorical strategies in his 2024 presidential campaign posts on X (formerly Twitter) to understand how he constructs and reinforces his political identity, appeals to his base, and engages with opposing political identities. This analysis focuses on his discursive techniques and narrative framing, particularly the “us vs. them” dynamic, which is a prominent feature of his campaign rhetoric