Essentials of Marketing Management
Designed and written for undergraduate, MBA and masters students in marketing management classes, The Essentials of Marketing Management builds on successful earlier editions to provide a solid foundation to understanding this core topic.
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| Những tác giả chính: | , |
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
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Routledge
2012
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| Truy cập trực tuyến: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/29941 |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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oai:scholar.dlu.edu.vn:DLU123456789-299412012-03-03T07:35:51Z Essentials of Marketing Management Lancaster, Geoff Massingham, Lester Economics Designed and written for undergraduate, MBA and masters students in marketing management classes, The Essentials of Marketing Management builds on successful earlier editions to provide a solid foundation to understanding this core topic. 2012-02-22T02:41:54Z 2012-02-22T02:41:54Z 2011 Book 9780415553469 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/29941 en application/pdf Routledge |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| topic |
Economics |
| spellingShingle |
Economics Lancaster, Geoff Massingham, Lester Essentials of Marketing Management |
| description |
Designed and written for undergraduate, MBA and masters students in marketing management classes, The Essentials of Marketing Management builds on successful earlier editions to provide a solid foundation to understanding this core topic. |
| format |
Book |
| author |
Lancaster, Geoff Massingham, Lester |
| author_facet |
Lancaster, Geoff Massingham, Lester |
| author_sort |
Lancaster, Geoff |
| title |
Essentials of Marketing Management |
| title_short |
Essentials of Marketing Management |
| title_full |
Essentials of Marketing Management |
| title_fullStr |
Essentials of Marketing Management |
| title_full_unstemmed |
Essentials of Marketing Management |
| title_sort |
essentials of marketing management |
| publisher |
Routledge |
| publishDate |
2012 |
| url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/29941 |
| _version_ |
1819823911383072768 |