Hospitality Strategic Management: Concepts and Cases, 2nd Edition
Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover curren...
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
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Wiley
2012
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| Truy cập trực tuyến: | http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/29970 |
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oai:scholar.dlu.edu.vn:DLU123456789-299702012-03-03T07:36:50Z Hospitality Strategic Management: Concepts and Cases, 2nd Edition Enz, Cathy A. Economics Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills. 2012-02-23T01:27:17Z 2012-02-23T01:27:17Z 2010 Book 9780470083598 http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/29970 en application/pdf Wiley |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| topic |
Economics |
| spellingShingle |
Economics Enz, Cathy A. Hospitality Strategic Management: Concepts and Cases, 2nd Edition |
| description |
Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills. |
| format |
Book |
| author |
Enz, Cathy A. |
| author_facet |
Enz, Cathy A. |
| author_sort |
Enz, Cathy A. |
| title |
Hospitality Strategic Management: Concepts and Cases, 2nd Edition |
| title_short |
Hospitality Strategic Management: Concepts and Cases, 2nd Edition |
| title_full |
Hospitality Strategic Management: Concepts and Cases, 2nd Edition |
| title_fullStr |
Hospitality Strategic Management: Concepts and Cases, 2nd Edition |
| title_full_unstemmed |
Hospitality Strategic Management: Concepts and Cases, 2nd Edition |
| title_sort |
hospitality strategic management: concepts and cases, 2nd edition |
| publisher |
Wiley |
| publishDate |
2012 |
| url |
http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/29970 |
| _version_ |
1757665330445942784 |