International Marketing Research
The third edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients. The Internet has burst on to...
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| Những tác giả chính: | , |
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
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Wiley
2012
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| Truy cập trực tuyến: | http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/29980 |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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oai:scholar.dlu.edu.vn:DLU123456789-29980 |
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oai:scholar.dlu.edu.vn:DLU123456789-299802012-03-03T07:37:07Z International Marketing Research Craig, C. Samuel Douglas, Susan P. Economics The third edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients. The Internet has burst on to the scene as an alternative way to gather information and conduct surveys rapidly. Increasingly research is being conducted in developing countries as firms expand operations into markets such as India and China. The coverage of research in developing markets has been expanded in the third edition. In addition, to all the updates and changes, a chapter has been added that deals with conceptual and methodological issues in designing and executing research. 2012-02-23T03:45:05Z 2012-02-23T03:45:05Z 2005 Book 0470010959 http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/29980 en application/pdf Wiley |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| topic |
Economics |
| spellingShingle |
Economics Craig, C. Samuel Douglas, Susan P. International Marketing Research |
| description |
The third edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients. The Internet has burst on to the scene as an alternative way to gather information and conduct surveys rapidly. Increasingly research is being conducted in developing countries as firms expand operations into markets such as India and China. The coverage of research in developing markets has been expanded in the third edition. In addition, to all the updates and changes, a chapter has been added that deals with conceptual and methodological issues in designing and executing research. |
| format |
Book |
| author |
Craig, C. Samuel Douglas, Susan P. |
| author_facet |
Craig, C. Samuel Douglas, Susan P. |
| author_sort |
Craig, C. Samuel |
| title |
International Marketing Research |
| title_short |
International Marketing Research |
| title_full |
International Marketing Research |
| title_fullStr |
International Marketing Research |
| title_full_unstemmed |
International Marketing Research |
| title_sort |
international marketing research |
| publisher |
Wiley |
| publishDate |
2012 |
| url |
http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/29980 |
| _version_ |
1757676306090164224 |