International marketing

International Marketingis an adaptation of a best-selling German text, which considers the global marketing arena from a new and original perspective. It focuses upon international marketing primarily as the coordination of a company's different national marketing programmes. How can for exampl...

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Detalles Bibliográficos
Autor principal: Backhaus, Klaus
Formato: Libro
Lenguaje:Undetermined
Publicado: New York Palgrave Macmillan 2005
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