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International marketing

International Marketingis an adaptation of a best-selling German text, which considers the global marketing arena from a new and original perspective. It focuses upon international marketing primarily as the coordination of a company's different national marketing programmes. How can for exampl...

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書目詳細資料
主要作者: Backhaus, Klaus
格式: 圖書
語言:Undetermined
出版: New York Palgrave Macmillan 2005
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ