Marketing Communications in Tourism and Hospitality: Concepts, Strategies and Cases
Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry. Using contemporary case studies such as South African Tourism, Travelocity and Virgin Trains, it explains and critiques the pract...
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| Tác giả chính: | |
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
| Được phát hành: |
Butterworth-Heinemann
2012
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| Những chủ đề: | |
| Truy cập trực tuyến: | http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/30014 |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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oai:scholar.dlu.edu.vn:DLU123456789-300142012-03-03T07:40:44Z Marketing Communications in Tourism and Hospitality: Concepts, Strategies and Cases McCabe, Scott Economics Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry. Using contemporary case studies such as South African Tourism, Travelocity and Virgin Trains, it explains and critiques the practice and theory in relation to this industry. Combining a critical theoretical overview with a practical guide to techniques and skills, it illustrates the role that communications play in the delivery and representation of hospitality and tourism services, whilst developing practical skills needed to understand, interpret and implement communications strategies within a management context. 2012-02-24T03:13:50Z 2012-02-24T03:13:50Z 2009 Book 9780750682770 http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/30014 en application/pdf Butterworth-Heinemann |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| topic |
Economics |
| spellingShingle |
Economics McCabe, Scott Marketing Communications in Tourism and Hospitality: Concepts, Strategies and Cases |
| description |
Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry. Using contemporary case studies such as South African Tourism, Travelocity and Virgin Trains, it explains and critiques the practice and theory in relation to this industry. Combining a critical theoretical overview with a practical guide to techniques and skills, it illustrates the role that communications play in the delivery and representation of hospitality and tourism services, whilst developing practical skills needed to understand, interpret and implement communications strategies within a management context. |
| format |
Book |
| author |
McCabe, Scott |
| author_facet |
McCabe, Scott |
| author_sort |
McCabe, Scott |
| title |
Marketing Communications in Tourism and Hospitality: Concepts, Strategies and Cases |
| title_short |
Marketing Communications in Tourism and Hospitality: Concepts, Strategies and Cases |
| title_full |
Marketing Communications in Tourism and Hospitality: Concepts, Strategies and Cases |
| title_fullStr |
Marketing Communications in Tourism and Hospitality: Concepts, Strategies and Cases |
| title_full_unstemmed |
Marketing Communications in Tourism and Hospitality: Concepts, Strategies and Cases |
| title_sort |
marketing communications in tourism and hospitality: concepts, strategies and cases |
| publisher |
Butterworth-Heinemann |
| publishDate |
2012 |
| url |
http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/30014 |
| _version_ |
1757667744684179456 |