Tourism and Hospitality Marketing

Examines contemporary marketing theory and practice in the travel industry. This book reflects the challenges of marketing Australian tourism products and is aimed at all students studying for careers in tourism and hospitality

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Bibliographische Detailangaben
1. Verfasser: Dickman, Sharron
Weitere Verfasser: Sharron Dickman
Sprache:Undetermined
English
Veröffentlicht: Oxford,New York Oxford University Press 1999
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