Marketing Reseach: An Applied Approach

Written for students studying market research at both undergraduate and postgraduate levels, Marketing Research: An Applied Approach provides a comprehensive and authoritative commentary on this increasingly important subject. This updated edition includes a CD-ROM containing valuable SNAP and XSIGH...

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Những tác giả chính:	Malhotra, Naresh K., Birks, David F.
Định dạng:	Sách
Ngôn ngữ:	English
Được phát hành:	Prentice Hall 2012
Những chủ đề:	Economics
Truy cập trực tuyến:	https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/30015
Các nhãn:	Thêm thẻ Không có thẻ, Là người đầu tiên thẻ bản ghi này!

Thư viện lưu trữ:	Thư viện Trường Đại học Đà Lạt

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spelling	oai:scholar.dlu.edu.vn:DLU123456789-300152012-03-03T07:41:13Z Marketing Reseach: An Applied Approach Malhotra, Naresh K. Birks, David F. Economics Written for students studying market research at both undergraduate and postgraduate levels, Marketing Research: An Applied Approach provides a comprehensive and authoritative commentary on this increasingly important subject. This updated edition includes a CD-ROM containing valuable SNAP and XSIGHT Software demos, to enhance understanding of quantitative and qualitative aspects of marketing research In addition 9 Full Harvard Business School Case Studies, complete with teaching notes and accompanying questions are available through our Custom Publishing Programme. Please contact your local Pearson Education Sales Representative to find out more. 2012-02-24T06:37:58Z 2012-02-24T06:37:58Z 2007 Book 0273695304 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/30015 en application/pdf Prentice Hall
institution	Thư viện Trường Đại học Đà Lạt
collection	Thư viện số
language	English
topic	Economics
spellingShingle	Economics Malhotra, Naresh K. Birks, David F. Marketing Reseach: An Applied Approach
description	Written for students studying market research at both undergraduate and postgraduate levels, Marketing Research: An Applied Approach provides a comprehensive and authoritative commentary on this increasingly important subject. This updated edition includes a CD-ROM containing valuable SNAP and XSIGHT Software demos, to enhance understanding of quantitative and qualitative aspects of marketing research In addition 9 Full Harvard Business School Case Studies, complete with teaching notes and accompanying questions are available through our Custom Publishing Programme. Please contact your local Pearson Education Sales Representative to find out more.
format	Book
author	Malhotra, Naresh K. Birks, David F.
author_facet	Malhotra, Naresh K. Birks, David F.
author_sort	Malhotra, Naresh K.
title	Marketing Reseach: An Applied Approach
title_short	Marketing Reseach: An Applied Approach
title_full	Marketing Reseach: An Applied Approach
title_fullStr	Marketing Reseach: An Applied Approach
title_full_unstemmed	Marketing Reseach: An Applied Approach
title_sort	marketing reseach: an applied approach
publisher	Prentice Hall
publishDate	2012
url	https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/30015
_version_	1819767312099573760

Marketing Reseach: An Applied Approach

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