Marketing Reseach: An Applied Approach
Written for students studying market research at both undergraduate and postgraduate levels, Marketing Research: An Applied Approach provides a comprehensive and authoritative commentary on this increasingly important subject. This updated edition includes a CD-ROM containing valuable SNAP and XSIGH...
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| Những tác giả chính: | , |
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
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Prentice Hall
2012
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| Truy cập trực tuyến: | http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/30015 |
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oai:scholar.dlu.edu.vn:DLU123456789-300152012-03-03T07:41:13Z Marketing Reseach: An Applied Approach Malhotra, Naresh K. Birks, David F. Economics Written for students studying market research at both undergraduate and postgraduate levels, Marketing Research: An Applied Approach provides a comprehensive and authoritative commentary on this increasingly important subject. This updated edition includes a CD-ROM containing valuable SNAP and XSIGHT Software demos, to enhance understanding of quantitative and qualitative aspects of marketing research In addition 9 Full Harvard Business School Case Studies, complete with teaching notes and accompanying questions are available through our Custom Publishing Programme. Please contact your local Pearson Education Sales Representative to find out more. 2012-02-24T06:37:58Z 2012-02-24T06:37:58Z 2007 Book 0273695304 http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/30015 en application/pdf Prentice Hall |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| topic |
Economics |
| spellingShingle |
Economics Malhotra, Naresh K. Birks, David F. Marketing Reseach: An Applied Approach |
| description |
Written for students studying market research at both undergraduate and postgraduate levels, Marketing Research: An Applied Approach provides a comprehensive and authoritative commentary on this increasingly important subject. This updated edition includes a CD-ROM containing valuable SNAP and XSIGHT Software demos, to enhance understanding of quantitative and qualitative aspects of marketing research In addition 9 Full Harvard Business School Case Studies, complete with teaching notes and accompanying questions are available through our Custom Publishing Programme. Please contact your local Pearson Education Sales Representative to find out more. |
| format |
Book |
| author |
Malhotra, Naresh K. Birks, David F. |
| author_facet |
Malhotra, Naresh K. Birks, David F. |
| author_sort |
Malhotra, Naresh K. |
| title |
Marketing Reseach: An Applied Approach |
| title_short |
Marketing Reseach: An Applied Approach |
| title_full |
Marketing Reseach: An Applied Approach |
| title_fullStr |
Marketing Reseach: An Applied Approach |
| title_full_unstemmed |
Marketing Reseach: An Applied Approach |
| title_sort |
marketing reseach: an applied approach |
| publisher |
Prentice Hall |
| publishDate |
2012 |
| url |
http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/30015 |
| _version_ |
1757652328170651648 |