Marketing research an applied orientation

This text takes a comprehensive look at both the principles and practices of marketing research, with balanced coverage of qualitative and quantitative material

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書誌詳細
第一著者: Malhotra, Naresh K.
その他の著者: Naresh K. Malhotra
言語:Undetermined
English
出版事項: Upper Saddle River, N.J. Prentice Hall 2003
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh