Marketing research an applied orientation

This text takes a comprehensive look at both the principles and practices of marketing research, with balanced coverage of qualitative and quantitative material

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Bibliografische gegevens
Hoofdauteur: Malhotra, Naresh K.
Andere auteurs: Naresh K. Malhotra
Taal:Undetermined
English
Gepubliceerd in: Upper Saddle River, N.J. Prentice Hall 2003
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh