Marketing research an applied orientation

This text takes a comprehensive look at both the principles and practices of marketing research, with balanced coverage of qualitative and quantitative material

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Bibliographic Details
Main Author: Malhotra, Naresh K.
Other Authors: Naresh K. Malhotra
Language:Undetermined
English
Published: Upper Saddle River, N.J. Prentice Hall 2003
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Institutions: Trung tâm Học liệu Trường Đại học Trà Vinh