Public Relations Strategy (PR in Practice)
This challenging book reflects the intense discussion taking place on how public relations should develop and support management strategy. It links models and theories of strategic management to the PR function.
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| Hlavní autor: | |
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| Médium: | Kniha |
| Jazyk: | English |
| Vydáno: |
Kogan Page
2012
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| Témata: | |
| On-line přístup: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/30039 |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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