Public Relations Strategy (PR in Practice)

Public Relations Strategy (PR in Practice)

This challenging book reflects the intense discussion taking place on how public relations should develop and support management strategy.  It links models and theories of strategic management to the PR function. 

Đã lưu trong:
Chi tiết về thư mục
Tác giả chính: Oliver, Sandra
Định dạng: Sách
Ngôn ngữ:English
Được phát hành: Kogan Page 2012
Những chủ đề:
Economics
Truy cập trực tuyến:http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/30039
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Thư viện lưu trữ: Thư viện Trường Đại học Đà Lạt
id oai:scholar.dlu.edu.vn:DLU123456789-30039
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spelling oai:scholar.dlu.edu.vn:DLU123456789-300392012-03-03T07:40:08Z Public Relations Strategy (PR in Practice) Oliver, Sandra Economics This challenging book reflects the intense discussion taking place on how public relations should develop and support management strategy.  It links models and theories of strategic management to the PR function.  2012-02-28T07:53:42Z 2012-02-28T07:53:42Z 2010 Book 9780749456405 http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/30039 en application/pdf Kogan Page
institution Thư viện Trường Đại học Đà Lạt
collection Thư viện số
language English
topic Economics
spellingShingle Economics
Oliver, Sandra
Public Relations Strategy (PR in Practice)
description This challenging book reflects the intense discussion taking place on how public relations should develop and support management strategy.  It links models and theories of strategic management to the PR function. 
format Book
author Oliver, Sandra
author_facet Oliver, Sandra
author_sort Oliver, Sandra
title Public Relations Strategy (PR in Practice)
title_short Public Relations Strategy (PR in Practice)
title_full Public Relations Strategy (PR in Practice)
title_fullStr Public Relations Strategy (PR in Practice)
title_full_unstemmed Public Relations Strategy (PR in Practice)
title_sort public relations strategy (pr in practice)
publisher Kogan Page
publishDate 2012
url http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/30039
_version_ 1757671596338708480

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