Marketing Library and Information Services
Framing sound marketing principles within the context of customer service, Weingand demonstrates how current marketing ideas and strategies can contribute to effective library and information center management. This new edition of Weingand's practical handbook gives a broad overview of the enti...
Kaydedildi:
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| Materyal Türü: | Kitap |
| Dil: | English |
| Baskı/Yayın Bilgisi: |
IFLA
2012
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| Konular: | |
| Online Erişim: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/30254 |
| Etiketler: |
Etiketle
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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