Marketing Library and Information Services

Framing sound marketing principles within the context of customer service, Weingand demonstrates how current marketing ideas and strategies can contribute to effective library and information center management. This new edition of Weingand's practical handbook gives a broad overview of the enti...

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Tác giả chính:	Saur, K.G.
Định dạng:	Sách
Ngôn ngữ:	English
Được phát hành:	IFLA 2012
Những chủ đề:	Information and Library
Truy cập trực tuyến:	https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/30254
Các nhãn:	Thêm thẻ Không có thẻ, Là người đầu tiên thẻ bản ghi này!

Thư viện lưu trữ:	Thư viện Trường Đại học Đà Lạt

id	oai:scholar.dlu.edu.vn:DLU123456789-30254
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spelling	oai:scholar.dlu.edu.vn:DLU123456789-302542012-04-17T08:09:39Z Marketing Library and Information Services Saur, K.G. Information and Library Framing sound marketing principles within the context of customer service, Weingand demonstrates how current marketing ideas and strategies can contribute to effective library and information center management. This new edition of Weingand's practical handbook gives a broad overview of the entire marketing/planning system-from a working definition of marketing, creating a marketing team, and developing a mission to conducting a marketing audit, setting goals, creating an action plan, designing and pricing the product, connecting to customers, promoting services, and evaluating the end result. 2012-04-03T03:56:19Z 2012-04-03T03:56:19Z 2006 Book 3598117531 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/30254 en application/pdf IFLA
institution	Thư viện Trường Đại học Đà Lạt
collection	Thư viện số
language	English
topic	Information and Library
spellingShingle	Information and Library Saur, K.G. Marketing Library and Information Services
description	Framing sound marketing principles within the context of customer service, Weingand demonstrates how current marketing ideas and strategies can contribute to effective library and information center management. This new edition of Weingand's practical handbook gives a broad overview of the entire marketing/planning system-from a working definition of marketing, creating a marketing team, and developing a mission to conducting a marketing audit, setting goals, creating an action plan, designing and pricing the product, connecting to customers, promoting services, and evaluating the end result.
format	Book
author	Saur, K.G.
author_facet	Saur, K.G.
author_sort	Saur, K.G.
title	Marketing Library and Information Services
title_short	Marketing Library and Information Services
title_full	Marketing Library and Information Services
title_fullStr	Marketing Library and Information Services
title_full_unstemmed	Marketing Library and Information Services
title_sort	marketing library and information services
publisher	IFLA
publishDate	2012
url	https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/30254
_version_	1819834841636536320

Marketing Library and Information Services

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