An Executive’s Primer on the Strategy of Social Networks
The purpose of this primer is to provide executives with an overview of social network research as it relates to individual, group, and organizational learning; innovation; and performance. Too often, when social networks are mentioned, managers think of Internet sites such as LinkedIn, Facebook...
Đã lưu trong:
| Tác giả chính: | |
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
| Được phát hành: |
Business Expert
2012
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| Những chủ đề: | |
| Truy cập trực tuyến: | http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/31098 |
| Các nhãn: |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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| Tóm tắt: | The purpose of this primer is to provide executives with an overview of
social network research as it relates to individual, group, and organizational
learning; innovation; and performance. Too often, when social
networks are mentioned, managers think of Internet sites such as LinkedIn,
Facebook, or MySpace. While social networking Web sites are part
of the landscape of social network research, they are the tip of the iceberg
in terms of what we know about social networks and the benefi ts
of managing network structure. Chapter 1 identifi es the key conceptual
underpinnings of social network theory and social network analysis.
Chapter 2 relates how social network theory predicts individual promotion
and resource acquisition, while chapter 3 helps you understand and
develop tactics for making your social network useful. Chapter 4 extends
this work to show how the fruits of team collaboration are dependent on
social network characteristics. Chapter 5 looks at social networks through
a strategic lens, drawing on examples from Procter & Gamble (the connect
and develop model), McKinsey (social networks as invisible organizational
structure), and Accenture (innovation in a fl at world). Finally,
Chapter 6 identifi es some of the key ethical issues accompanying social
network analysis. |
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