An Executive’s Primer on the Strategy of Social Networks

The purpose of this primer is to provide executives with an overview of social network research as it relates to individual, group, and organizational learning; innovation; and performance. Too often, when social networks are mentioned, managers think of Internet sites such as LinkedIn, Facebook...

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Tác giả chính: Carpenter, Mason A
Định dạng: Sách
Ngôn ngữ:English
Được phát hành: Business Expert 2012
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Truy cập trực tuyến:http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/31098
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spelling oai:scholar.dlu.edu.vn:DLU123456789-310982014-01-20T06:28:36Z An Executive’s Primer on the Strategy of Social Networks Carpenter, Mason A Social networks Social capital Organization structure Human capital The purpose of this primer is to provide executives with an overview of social network research as it relates to individual, group, and organizational learning; innovation; and performance. Too often, when social networks are mentioned, managers think of Internet sites such as LinkedIn, Facebook, or MySpace. While social networking Web sites are part of the landscape of social network research, they are the tip of the iceberg in terms of what we know about social networks and the benefi ts of managing network structure. Chapter 1 identifi es the key conceptual underpinnings of social network theory and social network analysis. Chapter 2 relates how social network theory predicts individual promotion and resource acquisition, while chapter 3 helps you understand and develop tactics for making your social network useful. Chapter 4 extends this work to show how the fruits of team collaboration are dependent on social network characteristics. Chapter 5 looks at social networks through a strategic lens, drawing on examples from Procter & Gamble (the connect and develop model), McKinsey (social networks as invisible organizational structure), and Accenture (innovation in a fl at world). Finally, Chapter 6 identifi es some of the key ethical issues accompanying social network analysis. 2012-06-21T00:53:56Z 2012-06-21T00:53:56Z 2009 Book http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/31098 en application/pdf Business Expert
institution Thư viện Trường Đại học Đà Lạt
collection Thư viện số
language English
topic Social networks
Social capital
Organization structure
Human capital
spellingShingle Social networks
Social capital
Organization structure
Human capital
Carpenter, Mason A
An Executive’s Primer on the Strategy of Social Networks
description The purpose of this primer is to provide executives with an overview of social network research as it relates to individual, group, and organizational learning; innovation; and performance. Too often, when social networks are mentioned, managers think of Internet sites such as LinkedIn, Facebook, or MySpace. While social networking Web sites are part of the landscape of social network research, they are the tip of the iceberg in terms of what we know about social networks and the benefi ts of managing network structure. Chapter 1 identifi es the key conceptual underpinnings of social network theory and social network analysis. Chapter 2 relates how social network theory predicts individual promotion and resource acquisition, while chapter 3 helps you understand and develop tactics for making your social network useful. Chapter 4 extends this work to show how the fruits of team collaboration are dependent on social network characteristics. Chapter 5 looks at social networks through a strategic lens, drawing on examples from Procter & Gamble (the connect and develop model), McKinsey (social networks as invisible organizational structure), and Accenture (innovation in a fl at world). Finally, Chapter 6 identifi es some of the key ethical issues accompanying social network analysis.
format Book
author Carpenter, Mason A
author_facet Carpenter, Mason A
author_sort Carpenter, Mason A
title An Executive’s Primer on the Strategy of Social Networks
title_short An Executive’s Primer on the Strategy of Social Networks
title_full An Executive’s Primer on the Strategy of Social Networks
title_fullStr An Executive’s Primer on the Strategy of Social Networks
title_full_unstemmed An Executive’s Primer on the Strategy of Social Networks
title_sort executive’s primer on the strategy of social networks
publisher Business Expert
publishDate 2012
url http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/31098
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