In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters

In 1982, Harper & Row published In Search of Excellence: Lessons from America's Best-Run Companies by Thomas J. Peters and Robert H. Waterman, Jr. In Search of Excellence quickly became a seminal work in the category of business management books and made its authors millionaires. Although i...

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Hlavní autor: Chapman, Merrill R.
Médium: Kniha
Jazyk:English
Vydáno: Apress 2012
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On-line přístup:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/31445
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