Winning in high-tech markets : The role of general management : how motorola, corning, and general electric have built global leadership through technology
Morone's investigation into the role of general management in building competitive advantage on the basis of technology highlights three U.S. successes in high-tech markets. GE Medical Systems, Motorola Communications, and Corning are among a small number of U.S. businesses that have built glob...
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| Formato: | Libro |
| Idioma: | Undetermined |
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Boston, Mass.
Harvard Business School Press
1993
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