Decision Equity: The Ultimate Metric to Connect Marketing Actions to Profits

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Decision Equity: The Ultimate Metric to Connect Marketing Actions to Profits

More than even before, marketers need to justify their decisions by linking them to the corporate bottom line. While this is a challenging task, what makes it more daunting is the absence of a systematic approach and an overarching metric to help make fi nancially sound marketing decisions. In...

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Đã lưu trong:

Chi tiết về thư mục
Những tác giả chính:	Kumar, Piyush, Gupta, Kunal
Định dạng:	Sách
Ngôn ngữ:	English
Được phát hành:	Business Expert Press 2012
Những chủ đề:	Action profi t linkage Linkage analysis Decision equity
Truy cập trực tuyến:	https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/31628
Các nhãn:	Thêm thẻ Không có thẻ, Là người đầu tiên thẻ bản ghi này!

Thư viện lưu trữ:	Thư viện Trường Đại học Đà Lạt

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