The Public, the Media and Agricultural Biotechnology
This book examines public perception, public deliberation and media presentation of agricultural biotechnology and genetically modified (GM) foods. Evenson and Santaniello (2004) provided an outlook on this topic that was primarily economic and focused on consumer behaviour; our book looks at pu...
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| Những tác giả chính: | , , |
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
| Được phát hành: |
CABI
2014
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| Những chủ đề: | |
| Truy cập trực tuyến: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/36433 |
| Các nhãn: |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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| Tóm tắt: | This book examines public perception, public deliberation and media
presentation of agricultural biotechnology and genetically modified
(GM) foods. Evenson and Santaniello (2004) provided an outlook on
this topic that was primarily economic and focused on consumer
behaviour; our book looks at public opinion data, communication
theory and international examples to provide a complementary
overview of how the public sees this controversial topic.
The book is derived from the authors’ experience with perceptions
of agricultural biotechnology at both national and international
levels. Thus, one of the main foci of the book is to be grounded in
actual case studies. For this, we have called on experts in communicating
about GM and on experts in actually bringing GM foods to
market, often against great resistance. But we also saw a need for a
book that would summarize public opinion. Most studies of
agricultural biotechnology have not provided comparative examples
of public opinion. Normally, it is simply assumed that there is support
in the US versus opposition in Europe. This dichotomy tends to
ignore the developing world, where there are often many exciting
examples of real world field-testing and implementation of GM food. |
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