International Business
Major improvements were made to this Fourth Edition of one of the leading international business textbooks in Europe and Asia. We have retained the focus on the “triad” economies of the EU, Japan, and North America but also increased coverage of the non-triad economies, especially with a greatly in...
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| Những tác giả chính: | , , |
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
| Được phát hành: |
2015
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| Những chủ đề: | |
| Truy cập trực tuyến: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/41243 |
| Các nhãn: |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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| Tóm tắt: | Major improvements were made to this Fourth Edition of one of the leading international business textbooks in Europe and Asia. We have retained the focus on the “triad” economies of the EU, Japan, and North America
but also increased coverage of the non-triad economies, especially with a greatly increased emphasis on the role
of China and India in Chapter 19. This chapter, along
with Chapters 5, 13, and 17, was prepared by Simon
Collinson ofWarwick Business School. Simon joins us as
co-author of the textbook, and he will take an even
greater role in future editions. He represents a younger
generation of teachers and scholars who use this book.
The four chapters by Simon have been totally reorganized
and rewritten to update the text... |
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