Marketing communications in tourism and hospitality : concepts, strategies and cases
How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company's competitive edge? This book discusses this vital discipline specifically for the tourism and hospitality industry. It explains and critiques the practice and theory...
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| Tác giả chính: | |
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
| Được phát hành: |
Butterworth-Heinemann
2015
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| Những chủ đề: | |
| Truy cập trực tuyến: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/41247 |
| Các nhãn: |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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oai:scholar.dlu.edu.vn:DLU123456789-41247 |
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oai:scholar.dlu.edu.vn:DLU123456789-412472023-11-11T05:08:01Z Marketing communications in tourism and hospitality : concepts, strategies and cases McCabe, Scott Marketing Tourism How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company's competitive edge? This book discusses this vital discipline specifically for the tourism and hospitality industry. It explains and critiques the practice and theory in relation to this industry. 2015-05-13T09:01:07Z 2015-05-13T09:01:07Z 2009 Book 978-0-7506-8277-0 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/41247 en application/pdf Butterworth-Heinemann |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| topic |
Marketing Tourism |
| spellingShingle |
Marketing Tourism McCabe, Scott Marketing communications in tourism and hospitality : concepts, strategies and cases |
| description |
How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company's competitive edge? This book discusses this vital discipline specifically for the tourism and hospitality industry. It explains and critiques the practice and theory in relation to this industry. |
| format |
Book |
| author |
McCabe, Scott |
| author_facet |
McCabe, Scott |
| author_sort |
McCabe, Scott |
| title |
Marketing communications in tourism and hospitality : concepts, strategies and cases |
| title_short |
Marketing communications in tourism and hospitality : concepts, strategies and cases |
| title_full |
Marketing communications in tourism and hospitality : concepts, strategies and cases |
| title_fullStr |
Marketing communications in tourism and hospitality : concepts, strategies and cases |
| title_full_unstemmed |
Marketing communications in tourism and hospitality : concepts, strategies and cases |
| title_sort |
marketing communications in tourism and hospitality : concepts, strategies and cases |
| publisher |
Butterworth-Heinemann |
| publishDate |
2015 |
| url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/41247 |
| _version_ |
1782542284641796096 |