Marketing communications in tourism and hospitality : concepts, strategies and cases
How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company's competitive edge? This book discusses this vital discipline specifically for the tourism and hospitality industry. It explains and critiques the practice and theory...
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| Format: | Livre |
| Langue: | English |
| Publié: |
Butterworth-Heinemann
2015
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| Sujets: | |
| Accès en ligne: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/41247 |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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