Mâu thuẫn nội tâm của người nhận quà trong việc thay đổi thái độ đối với nhãn hiệu sản phẩm và mối quan hệ sau khi nhận quà
To reach this expectation, the specific purpose of this study is fourfold. First, we explore the effect of incongruity on recipient’s emotions as well as attitude change toward a brand and giver- recipient relationship after the gift-receipt through the different gift-receiving situations. Second, w...
সংরক্ষণ করুন:
| প্রধান লেখক: | |
|---|---|
| বিন্যাস: | Bài viết |
| ভাষা: | Vietnamese |
| প্রকাশিত: |
Đại học Quốc gia Hà Nội
2015
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| বিষয়গুলি: | |
| অনলাইন ব্যবহার করুন: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/57619 |
| ট্যাগগুলো: |
ট্যাগ যুক্ত করুন
কোনো ট্যাগ নেই, প্রথমজন হিসাবে ট্যাগ করুন!
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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প্রথমজন হিসাবে মন্তব্য করুন!