Value Chain Marketing
Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well. Treading on relatively unexplored grounds, this...
Tallennettuna:
| Päätekijä: | |
|---|---|
| Aineistotyyppi: | Kirja |
| Kieli: | English |
| Julkaistu: |
Springer
2015
|
| Aiheet: | |
| Linkit: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/57719 |
| Tagit: |
Lisää tagi
Ei tageja, Lisää ensimmäinen tagi!
|
| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
|---|