Value Chain Marketing
Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well. Treading on relatively unexplored grounds, this...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Định dạng: | Sách |
| Ngôn ngữ: | English |
| Được phát hành: |
Springer
2015
|
| Những chủ đề: | |
| Truy cập trực tuyến: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/57719 |
| Các nhãn: |
Thêm thẻ
Không có thẻ, Là người đầu tiên thẻ bản ghi này!
|
| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
|---|
| id |
oai:scholar.dlu.edu.vn:DLU123456789-57719 |
|---|---|
| record_format |
dspace |
| spelling |
oai:scholar.dlu.edu.vn:DLU123456789-577192023-11-11T05:50:24Z Value Chain Marketing Hintze, Stephanie New products Marketing Business Industrial Management Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well. Treading on relatively unexplored grounds, this book explores the relevance of VCM and comprehends its process; identifies the critical factors for suppliers’ marketing success, and compares the performance of VCM trials, using a multi-method design linking case study research and computational modeling. 2015-08-24T01:40:16Z 2015-08-24T01:40:16Z 2015 Book 978-3-319-11376-0 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/57719 en application/pdf Springer |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| topic |
New products Marketing Business Industrial Management |
| spellingShingle |
New products Marketing Business Industrial Management Hintze, Stephanie Value Chain Marketing |
| description |
Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well. Treading on relatively unexplored grounds, this book explores the relevance of VCM and comprehends its process; identifies the critical factors for suppliers’ marketing success, and compares the performance of VCM trials, using a multi-method design linking case study research and computational modeling. |
| format |
Book |
| author |
Hintze, Stephanie |
| author_facet |
Hintze, Stephanie |
| author_sort |
Hintze, Stephanie |
| title |
Value Chain Marketing |
| title_short |
Value Chain Marketing |
| title_full |
Value Chain Marketing |
| title_fullStr |
Value Chain Marketing |
| title_full_unstemmed |
Value Chain Marketing |
| title_sort |
value chain marketing |
| publisher |
Springer |
| publishDate |
2015 |
| url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/57719 |
| _version_ |
1819769179905982464 |