Vertical Cooperative Advertising in Supply Chain Management
In this book methods from Operations Research and Game Theory are used to determine companies’ profit-maximizing strategies related to pricing and (cooperative) advertising. It considers different supply chain structures as well as various distributions of power, making it possible to analyze both i...
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| Hoofdauteur: | |
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| Formaat: | Boek |
| Taal: | English |
| Gepubliceerd in: |
Springer
2015
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| Onderwerpen: | |
| Online toegang: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/57755 |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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