Vertical Cooperative Advertising in Supply Chain Management
In this book methods from Operations Research and Game Theory are used to determine companies’ profit-maximizing strategies related to pricing and (cooperative) advertising. It considers different supply chain structures as well as various distributions of power, making it possible to analyze both i...
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| 第一著者: | |
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| フォーマット: | 図書 |
| 言語: | English |
| 出版事項: |
Springer
2015
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| 主題: | |
| オンライン･アクセス: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/57755 |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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