Electronic commerce: A managerial and social networks perspective

Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts...

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Những tác giả chính:	Efraim, Turban, King, David, Jae, Kyu Lee
Định dạng:	Sách
Ngôn ngữ:	English
Được phát hành:	Springer 2015
Những chủ đề:	Electronic commerce Management
Truy cập trực tuyến:	https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59171
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spelling	oai:scholar.dlu.edu.vn:DLU123456789-591712023-11-11T06:31:20Z Electronic commerce: A managerial and social networks perspective Efraim, Turban King, David Jae, Kyu Lee Electronic commerce Management Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided. Additionally, extensive, vivid examples from large corporations, small businesses from different industries, and services, governments, and nonprofit agencies from all over the world make concepts come alive in Electronic Commerce. These examples, which were collected by both academicians and practitioners, show the reader the capabilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations. In this edition (previous editions published by Pearson/Prentice Hall), the authors bring forth the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility. 2015-11-19T08:06:42Z 2015-11-19T08:06:42Z 2015 Book 978-3-319-10091-3 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59171 en application/pdf Springer
institution	Thư viện Trường Đại học Đà Lạt
collection	Thư viện số
language	English
topic	Electronic commerce Management
spellingShingle	Electronic commerce Management Efraim, Turban King, David Jae, Kyu Lee Electronic commerce: A managerial and social networks perspective
description	Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided. Additionally, extensive, vivid examples from large corporations, small businesses from different industries, and services, governments, and nonprofit agencies from all over the world make concepts come alive in Electronic Commerce. These examples, which were collected by both academicians and practitioners, show the reader the capabilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations. In this edition (previous editions published by Pearson/Prentice Hall), the authors bring forth the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility.
format	Book
author	Efraim, Turban King, David Jae, Kyu Lee
author_facet	Efraim, Turban King, David Jae, Kyu Lee
author_sort	Efraim, Turban
title	Electronic commerce: A managerial and social networks perspective
title_short	Electronic commerce: A managerial and social networks perspective
title_full	Electronic commerce: A managerial and social networks perspective
title_fullStr	Electronic commerce: A managerial and social networks perspective
title_full_unstemmed	Electronic commerce: A managerial and social networks perspective
title_sort	electronic commerce: a managerial and social networks perspective
publisher	Springer
publishDate	2015
url	https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59171
_version_	1782536053513519104

Electronic commerce: A managerial and social networks perspective

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