Electronic commerce: A managerial and social networks perspective

Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Hauptverfasser: Efraim, Turban, King, David, Jae, Kyu Lee
Format: Buch
Sprache:English
Veröffentlicht: Springer 2015
Schlagworte:
Online Zugang:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59171
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