Electronic commerce: A managerial and social networks perspective

Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts...

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Autores principales: Efraim, Turban, King, David, Jae, Kyu Lee
Formato: Libro
Lenguaje:English
Publicado: Springer 2015
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Acceso en línea:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59171
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