Electronic commerce: A managerial and social networks perspective

Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts...

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Détails bibliographiques
Auteurs principaux: Efraim, Turban, King, David, Jae, Kyu Lee
Format: Livre
Langue:English
Publié: Springer 2015
Sujets:
Accès en ligne:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59171
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