Electronic commerce: A managerial and social networks perspective

Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts...

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Bibliografski detalji
Glavni autori: Efraim, Turban, King, David, Jae, Kyu Lee
Format: Knjiga
Jezik:English
Izdano: Springer 2015
Teme:
Online pristup:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59171
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