Electronic commerce: A managerial and social networks perspective

Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts...

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Autori principali: Efraim, Turban, King, David, Jae, Kyu Lee
Natura: Libro
Lingua:English
Pubblicazione: Springer 2015
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Accesso online:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59171
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