Electronic commerce: A managerial and social networks perspective

Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts...

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Những tác giả chính: Efraim, Turban, King, David, Jae, Kyu Lee
格式: 图书
语言:English
出版: Springer 2015
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在线阅读:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59171
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