Marketing dynamism & sustainability: Things change, things stay the same...: Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences,...
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2015
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oai:scholar.dlu.edu.vn:DLU123456789-591722023-11-11T06:30:53Z Marketing dynamism & sustainability: Things change, things stay the same...: Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference Robinson, Leroy Marketing Congresses Business Strategy Leadership Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2012 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana, entitled Marketing Dynamism & Sustainability: Things Change, Things Stay the Same. 2015-11-19T08:18:41Z 2015-11-19T08:18:41Z 2015 Book 978-3-319-10912-1 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59172 en application/pdf Springer |
| institution |
Thư viện Trường Đại học Đà Lạt |
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Thư viện số |
| language |
English |
| topic |
Marketing Congresses Business Strategy Leadership |
| spellingShingle |
Marketing Congresses Business Strategy Leadership Robinson, Leroy Marketing dynamism & sustainability: Things change, things stay the same...: Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference |
| description |
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
This volume includes the full proceedings from the 2012 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana, entitled Marketing Dynamism & Sustainability: Things Change, Things Stay the Same. |
| format |
Book |
| author |
Robinson, Leroy |
| author_facet |
Robinson, Leroy |
| author_sort |
Robinson, Leroy |
| title |
Marketing dynamism & sustainability: Things change, things stay the same...: Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference |
| title_short |
Marketing dynamism & sustainability: Things change, things stay the same...: Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference |
| title_full |
Marketing dynamism & sustainability: Things change, things stay the same...: Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference |
| title_fullStr |
Marketing dynamism & sustainability: Things change, things stay the same...: Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference |
| title_full_unstemmed |
Marketing dynamism & sustainability: Things change, things stay the same...: Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference |
| title_sort |
marketing dynamism & sustainability: things change, things stay the same...: proceedings of the 2012 academy of marketing science (ams) annual conference |
| publisher |
Springer |
| publishDate |
2015 |
| url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59172 |
| _version_ |
1819770247449673728 |