Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress

This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. Thi...

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Главный автор: Campbell, Colin L
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Язык:English
Опубликовано: Springer 2015
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Online-ссылка:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59450
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