Frugal Innovation in Healthcare: How Targeting Low-Income Markets Leads to Disruptive Innovation

This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) − the lowest socio-economic segment, and the organizational conditions they need to be successful. The authors use several examples of disruptive innovations for this market, particularly in the Indian h...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखकों: Ramdorai, Aditi, Herstatt, Cornelius
स्वरूप: पुस्तक
भाषा:English
प्रकाशित: Springer 2015
विषय:
ऑनलाइन पहुंच:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59255
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