Frugal Innovation in Healthcare: How Targeting Low-Income Markets Leads to Disruptive Innovation

This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) − the lowest socio-economic segment, and the organizational conditions they need to be successful. The authors use several examples of disruptive innovations for this market, particularly in the Indian h...

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Những tác giả chính:	Ramdorai, Aditi, Herstatt, Cornelius
Định dạng:	Sách
Ngôn ngữ:	English
Được phát hành:	Springer 2015
Những chủ đề:	Biotechnology Allied Health Service Medical Economic aspects Medical innovations
Truy cập trực tuyến:	https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59255
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spelling	oai:scholar.dlu.edu.vn:DLU123456789-592552023-11-11T06:34:06Z Frugal Innovation in Healthcare: How Targeting Low-Income Markets Leads to Disruptive Innovation Ramdorai, Aditi Herstatt, Cornelius Biotechnology Allied Health Service Medical Economic aspects Medical innovations This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) − the lowest socio-economic segment, and the organizational conditions they need to be successful. The authors use several examples of disruptive innovations for this market, particularly in the Indian healthcare sector. Low-cost, specialty hospital chains like Aravind Eye Care and Narayana Hrudayalaya have brought down the cost of certain medical procedures significantly. The Indian conglomerate Tata Group and the American healthcare giant GE Healthcare have also developed affordable products targeted at the lowest-income segments in India. The authors present an in-depth analysis of these companies and present their insightful results on disruptive innovation and the ever-challenging BOP market. 2015-11-30T03:16:12Z 2015-11-30T03:16:12Z 2015 Book 978-3-319-16336-9 978-3-319-16335-2 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59255 en application/pdf Springer
institution	Thư viện Trường Đại học Đà Lạt
collection	Thư viện số
language	English
topic	Biotechnology Allied Health Service Medical Economic aspects Medical innovations
spellingShingle	Biotechnology Allied Health Service Medical Economic aspects Medical innovations Ramdorai, Aditi Herstatt, Cornelius Frugal Innovation in Healthcare: How Targeting Low-Income Markets Leads to Disruptive Innovation
description	This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) − the lowest socio-economic segment, and the organizational conditions they need to be successful. The authors use several examples of disruptive innovations for this market, particularly in the Indian healthcare sector. Low-cost, specialty hospital chains like Aravind Eye Care and Narayana Hrudayalaya have brought down the cost of certain medical procedures significantly. The Indian conglomerate Tata Group and the American healthcare giant GE Healthcare have also developed affordable products targeted at the lowest-income segments in India. The authors present an in-depth analysis of these companies and present their insightful results on disruptive innovation and the ever-challenging BOP market.
format	Book
author	Ramdorai, Aditi Herstatt, Cornelius
author_facet	Ramdorai, Aditi Herstatt, Cornelius
author_sort	Ramdorai, Aditi
title	Frugal Innovation in Healthcare: How Targeting Low-Income Markets Leads to Disruptive Innovation
title_short	Frugal Innovation in Healthcare: How Targeting Low-Income Markets Leads to Disruptive Innovation
title_full	Frugal Innovation in Healthcare: How Targeting Low-Income Markets Leads to Disruptive Innovation
title_fullStr	Frugal Innovation in Healthcare: How Targeting Low-Income Markets Leads to Disruptive Innovation
title_full_unstemmed	Frugal Innovation in Healthcare: How Targeting Low-Income Markets Leads to Disruptive Innovation
title_sort	frugal innovation in healthcare: how targeting low-income markets leads to disruptive innovation
publisher	Springer
publishDate	2015
url	https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59255
_version_	1782538511600058368

Frugal Innovation in Healthcare: How Targeting Low-Income Markets Leads to Disruptive Innovation

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