Frugal Innovation in Healthcare: How Targeting Low-Income Markets Leads to Disruptive Innovation

This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) − the lowest socio-economic segment, and the organizational conditions they need to be successful. The authors use several examples of disruptive innovations for this market, particularly in the Indian h...

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Hlavní autoři: Ramdorai, Aditi, Herstatt, Cornelius
Médium: Kniha
Jazyk:English
Vydáno: Springer 2015
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On-line přístup:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59255
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